Yandex became the fastest-growing search engine in the world
February 2, 2010 – 12:00 am
Turnover Ukrainian “Yandex” in 2009 increased by 34,5%. This was reported in the press center of the company.
«As in Russia, most of the revenue we bring contextual advertising. Last year, its share of our turnover was more than another 2% and exceeded 88%, – told the CEO, “Yandeks.Ukraina Sergei Petrenko. – Number of active clients Yandex.Direct in Ukraine, despite the crisis, has steadily increased throughout the year, not even the traditional summer lull. As a result, the growth amounted to 80% ».
« It is interesting that both turnover and number of active clients, we grew faster than that of Yandex as a whole “, — Petrenko said.
«Yandex” today announced preliminary financial results for 2009. The annual turnover in rubles, compared with 2009 increased by 14% and amounted to about 8.7 billion rubles ($278 million). As before, most of the company’s revenues – about 86% – brings contextual advertising. Another about 11% – in media.
«Contextual advertising has confirmed its sustainability as a business model – said commercial director of” Yandex “Alexey Tretyakov. – During the crisis, many advertisers have chosen her among all the advertising mediums. Contextual advertising allows you to tightly control the budget and addressed the most concerned part of the audience. Therefore, even those advertisers who have been forced to cut advertising budgets, turned to the context ».
In 2009,” Yandex “Home www.yandex.ua translated into Ukrainian. During the year, the scheme appeared Yandex.Maps 8 more cities (currently 36, including all the regional centers), updated charts and satellite images of many settlements, and 13 cities on the maps is now possible to search in Ukrainian. In addition, in December on the search results page yandex.ua the opportunity to listen to music of Ukrainian and foreign artists – for free, legally and in good quality.
According to ComScore, in 2009 , Yandex became the fastest-growing search engine in the world – the growth of the number of search queries was 91%.
